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This website gamechangers.macmillan.org.uk states the following, "By having a 24-hour gaming marathon and getting sponsored you can do something amazing for people facing cancer." We analyzed that the webpage said " You can fly solo or make it a team effort with your mates." It also stated " You choose the day, the time, the games and whether you stream it or not. Sign up and Find out how. To get in on the action. Taking part in Macmillan Game Changers 2016 couldnt be simpler. Pledge to play games to help people affected by cancer by signing up." The header had Macmillan as the highest ranking search term. It was followed by Charity event, fundraising, and cancer which isn't as ranked as highly as Macmillan.